Know where to turn off the button

Found via kottke.org

Love and hate are the same thing

Many people seem to think that if you talk about something recent, you're in favor of it. The exact opposite is true in my case. Anything I talk about is almost certain to be something I'm resolutely against, and it seems to me the best way of opposing it is to understand it, and then you know where to turn off the button."

That's Marshall McLuhan. (via submitted for your perusal)