"Life is about learning, gaining experience and in that process we have a tendency to observe and mimic the actions of others. Ideally we mimic what makes others successful and avoid unsuccessful actions others have trialed (and paid for). In reality, humans seem to have the tendency to mimic the overall behaviour pattern of higher status or more successful others. This explains why celebrities act as role models for broad ranges of behaviour they display - good or bad."That's Charlotte De Backer of the University of Leicester who found that Amitabh Bachchan, Shahrukh Khan and Aishwarya Rai serve as more influential role models for youngsters in Indiathan any of the famous figures from history! Take that, Gandhi!
Also see my earlier post with a quote about our celebrity pop culture.