Hip marketing for EU, or just sexploitation?
"Film Lovers Will Love This!", a clip posted on youtube by the EU, has had close to 2.8 million hits. And, yes, it shows Europeans enjoying themselves being European - in bed.
In just 44 seconds, it presents flashes of 18 heterosexual and homosexual couples having steamy sex, accompanied by breathless groans and climactic screams and concluding with the cheerful message: "Let's come together."
It is one of the 47 EU sponsored video clips currently available on Youtube.
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